Preliminary Music Video

This is the final result of our preliminary task.

Preliminary Story Board

Preliminary Lyric Ideas

As we were filming our music video in a setting that wasn't close to school and were having to travel there, it was important that we were organised and knew all the shots that we needed to shoot on the day as there would be no going back to film extra shots. To ensure this we wrote down all of our shot ideas among the lyrics of our chosen song so that we would not have any parts of the song with no matching clip when it came to editing. 

Preliminary Planning

For our preliminary task we had to create a short music video for a popular song; for this task I was working in a group of four consisting of: Me, Matthew Jones, Mitchell Ward, & Kieran Hill.

Song & Setting
The song we decided to plan and create our music video to was the 
popular hit 'I get around' by 'The Beech Boys' we decided that we where going to film our music preliminary in Skegness which is a popular and traditional British holiday destination; we chose this setting as we felt that it would fit in very well with our up beat song. 

The style in which we decided to plan and create our music video in was illustration by using footage that narrates the lyrics; however we decided to add in a twist to make our video catchy and added an act of comedy to each of our small sketches based on the lyrics.

Props & Costume

In order to relate to the identity that 'The Beech Boys' had by all wearing the same eye catching shirts, we decided to adopt this idea but manipulate it to relate to the comedy side of our video and purchased hula skirts for each main cast member: Dan Harris, Kieran Hill, Matthew Jones, & Mitchell Ward.

Other props and costume included:

• Inflatable shark - to feature in the video relating to the lyric 'the bad guys know us and they leave us alone.'
• Loaf of bread - to feature in the video on the lyric 'Im making real good bread'
• Cool Box - to feature on the lyric 'Im a real cool head'
• Sunglasses - to give a 'holiday look' to the video
• Guitar - to mimic playing the guitar riff in the song
• Bucket & Spade - to give 'holiday look'

Equipment Needed

• Camera - Cannon EOS 650D
• Portable iPod dock - to play the song while filming to ensure lip syncing was accurate to the track
• Tripod

Class Presentations

Bozzy - Wrong Direction - Passenger

Camerawork

• Pan shot at the beginning from fish tank
• Tracking shot used to show scene change
• Long shots allow us to see the surroundings
• Mid shots to show the artist performing

Editing

• Use of annimation - represents things as being bigger than reality
• Use of straight cuts
• Cuts are rather slow - suggest lack of urgency
• Fade to black at end

Mise-en-scene

• Old furnishings - link to lyrics 'When I was a kid'
• Shows offstage warehouse and stage crew - not hiding anything
• Paddling pool with annimated fish

Lyrical Links

• 'First cut is the deepest' - Heart falls from lampshade

Sound

• Acoustic song
• Guitar and drums dominant

Narrative

• Man gets lost
• Green screen used to land in different scenes

Laura, Shannon & Ronnie - This Is War - 30 Seconds To Mars

• Reflects real life - Polititions, war, etc.

Story: The story is all about fighting and beliefs  within fighting. At the end of the song they imply that the soldier doesnt believe in war and fighting yet he still fights for what he believes even though it might not end up the way he wants it to. They are fighting on the spur of the moment when anything is possible.

Quote: 'If we dont end war, ware will end us': Has a big impact and meaning to life itself and most people can relate to the quote.

Gives reality of what it is like being on the fighting frontline with relation to the lyrics such as the shouting of 'TO FIGHT, TO FIGHT, TO FIGHT'. Lyrics are very catchy and help to tell the story as they go into the frontline with the increasing tension and then as they fall back to safety.

Interpretation Of The Video: Time lapse videos of the world deteriating and the impacts.


Beth & Hayden - Hey Ya - Outkast

• Band formed in 1992 originally as 'Two Shaddows Deep'
• Most downloaded songs when itunes released
• One man plays all band members
• Lots of shots showing girl fans displayed in old fashion TV
• Looks like it is streamed live in B&W

Matt & Mitchell  - Where I Left You - Man Over Board

 



Links Between The Lyrics & Video: This is an illustration video and takes ideas from the lyrics in its video composition

Location:  The location is conventional however position of camer is unconventiona. This is because camers and recording equipment can be seen when recording.

Clothing: Clothing is unconventional as they are in casual clothing.

Performance Aspect: Towards the end of the video, there are several clips of the band playing live which brings back a more conventional aspect and will help promote the bands gigs.

Editing: At the start of the video editing is cut to the beat exactly.

Intertextuality

Intertextuality is when media references an older piece of media and has taken inspiration from it or imitated it in some way; sometimes they may mock the original media in a humorous way and is labelled as a parody. This can help gain interest in certain music videos by including elements in a promo that people are already familiar and interested in and using them to attract the audience across into the new media product.

Madonna - Material Girl & Marilyn Monroe - Diamonds Are A Girls Best Friend

The intertextual reference to Monroe taken by Madonna is of the Hollywood archetype of the sexy blonde who uses her looks to get what she wants. Both favour the glamour icon look and wear similar costumes among with featuring the same concepts of seducing and appealing to many males.

Robert Palmer - Addicted To Love & Shania Twain - Man I Feel Like A Woman

The intertextual reference to fashion photography originally portrayed by Robert Palmer, was used by Shania Twain in her video of 'Man I Feel Like A Woman' in 1999. The image of static female band players was used and the colour scheme of black and white on a red and black background makes the two videos have a clear similarities and proves Robert Palmer's video to be the base of inspiration behind Shania Twain's thirteen years later.

Robbie Williams took clear inspiration from the band 'Kiss' in his music video of 'Let Me Entertain You' in the way that he wore similar distinctive make up and wild facial expressions from the image created by the popular rock band. This image is extremely eye catching and memorable which helped rock band Kiss with the promotion of their band and aided them to be very noticeable; the idea of being wild displayed by Kiss may have been used by Robbie in this video in order to prove to the public that he is fun and wild after him leaving popular boy band 'Take That' and almost certainly aided him in getting the public's attention. This helped him in the route to becoming a successful solo artist after leaving the band.

Red Hot Chilli Peppers - Californication & Linkin Park - Breaking The Habit

The influence of video games helped bands appeal to younger audiences with cartoon animation appearances to characters as used by The Red Hot Chilli Peppers and Linkin Park. By using intertextual references, artists can use their music videos to attract their audience and even filter the audience they appeal to by using particular references to other media that already have a specific audience; by doing this the artist adopts the audience of the already popular media product in this clever way.

How Genre Is Represented

Snoop Dogg Feat Pharrell - Beautiful
Genre: Hip-Hop

The hip-hop/rap genre is instantly introduced in this music video by displaying the stereotypical 'crib' style setting of living the high life in contrast to the surrounding rough looking area. In this shot you see Snoop Dogg lounging around whilst people run around after him as if he is some kind of royalty signifying breakdown in society we live in and the huge lack of equality.

In this shot another conventional aspect of the hip-hop genre is displayed with girls wearing explicit clothing and showing flirtatious sexual behaviour; this also links to the lyrics and name to the song about beautiful girls. Girls wearing explicit clothing is very common in this genre of music and helps to attract the target audience of teenagers and young adults.

In this shot we can see a party like atmosphere in the background with a large expensive building surrounding, this again shows the artists living the high life with parties and friends doing exactly what they want which might attract the viewers to idolise them wishing their working lifestyle was more like that of the artist. This is common in this style of music as the artists come in the 'rebels of society' category where they act like 'bad boys' which don't have a care in the world for any serious matters.

Panic! At The Disco - I Write Sins Not Tragedies 
Genre:Pop Punk / Alternative Rock

Just from the opening shots of this video it becomes apparent that the video is set at a wedding and has a relation to the song title 'I write Sins Not Tragedies' with the religious concept of a sin relating to the bible in the hand of the vicar. This relates instantly to the stereotypical music video of an alternate rock band due to the rebelling and using of something negative as an impact point such as 'sins' and 'tragedies' as stated in the song title. 

Again the genre is related in other shots as women wearing revealing clothing, silly costumes, and portraying a clown like character are introduced in a way that makes a mockery of a traditional wedding; mockery being another common convention seen in rock videos in relation to rebelling against society. 

Rihanna - Only Girl In The World

Genre - Dance / Pop

Instantly there is a relation to the lyrics in the opening shot of this music video where the artist 'Rihanna' is seen walking through an abandoned setting relating to the title and the lyrics 'only girl in the world'. Also the stereotypical conventions of this genre with unique revealing costumes is also introduced. 

In other shots we see lots of movement and choreographed dance moves in order to keep the viewers attention through the video. This type of video is very good at attracting young males due to them being attracted to the artist in little clothing and dancing in a seductive way. The fantasy life of the idolized pop star is also shown helping to attract young females to the video as they are inspired by them which is another common aspect shown in pop music videos.