How Genre Is Represented

Snoop Dogg Feat Pharrell - Beautiful
Genre: Hip-Hop

The hip-hop/rap genre is instantly introduced in this music video by displaying the stereotypical 'crib' style setting of living the high life in contrast to the surrounding rough looking area. In this shot you see Snoop Dogg lounging around whilst people run around after him as if he is some kind of royalty signifying breakdown in society we live in and the huge lack of equality.

In this shot another conventional aspect of the hip-hop genre is displayed with girls wearing explicit clothing and showing flirtatious sexual behaviour; this also links to the lyrics and name to the song about beautiful girls. Girls wearing explicit clothing is very common in this genre of music and helps to attract the target audience of teenagers and young adults.

In this shot we can see a party like atmosphere in the background with a large expensive building surrounding, this again shows the artists living the high life with parties and friends doing exactly what they want which might attract the viewers to idolise them wishing their working lifestyle was more like that of the artist. This is common in this style of music as the artists come in the 'rebels of society' category where they act like 'bad boys' which don't have a care in the world for any serious matters.

Panic! At The Disco - I Write Sins Not Tragedies 
Genre:Pop Punk / Alternative Rock

Just from the opening shots of this video it becomes apparent that the video is set at a wedding and has a relation to the song title 'I write Sins Not Tragedies' with the religious concept of a sin relating to the bible in the hand of the vicar. This relates instantly to the stereotypical music video of an alternate rock band due to the rebelling and using of something negative as an impact point such as 'sins' and 'tragedies' as stated in the song title. 

Again the genre is related in other shots as women wearing revealing clothing, silly costumes, and portraying a clown like character are introduced in a way that makes a mockery of a traditional wedding; mockery being another common convention seen in rock videos in relation to rebelling against society. 

Rihanna - Only Girl In The World

Genre - Dance / Pop

Instantly there is a relation to the lyrics in the opening shot of this music video where the artist 'Rihanna' is seen walking through an abandoned setting relating to the title and the lyrics 'only girl in the world'. Also the stereotypical conventions of this genre with unique revealing costumes is also introduced. 

In other shots we see lots of movement and choreographed dance moves in order to keep the viewers attention through the video. This type of video is very good at attracting young males due to them being attracted to the artist in little clothing and dancing in a seductive way. The fantasy life of the idolized pop star is also shown helping to attract young females to the video as they are inspired by them which is another common aspect shown in pop music videos.