Illustration - This is where the music video is based around and narrates the lyrics of the song. This is music videos such as 'Everybody Hurts' by 'REM'.
Illustration is used in this video by showing different clips of realistic situations in life narrated by the lyrics as if the song has been written around the footage. The footage itself in this video is not very interesting and is un-steady however subtitles have been used in a very unique way to narrate some of the lyrics and also to state thoughts and feelings of the characters in the footage to give a real impact to the video. This video has a relation to people in cars and emphasizes on what the focused character in that clip is thinking not necessarily what is going on in the background of the shot. With the main lyrics being 'everybody hurts', they are clearly illustrated by these people in situations where they are feeling down and thinking about things shown by the subtitles.
Amplification - This is where the music video still keeps a link to the lyrics and song but creates its own key idea or image. This is music videos such as 'The Scientist' by 'Coldplay'.
The main amplified concept of this music video is that it is in reverse relating to the lyrics in the song 'back to the start'. This video is completed in a mini narrative that is based around the concept of the song but does not relate to every lyric hence why this video is amplification. The story behind this music video is only revealed in the end when it turns out that the two main characters where in a car crash and the woman dies however the main male character walks away to a 'rough street' destination; this is where the video starts as it is in reverse as if time is being traveled backwards to before the crash throughout the song.
Disjuncture - This is a very artistic way of creating a music video and the video has no relation to the song lyrics but instead creates its own concepts seen as more random approaches. An example of this type of music video is 'Dynamite' by 'Taio Cruz'.
Instantly it is clear in this video that it is disjuncture as their is no relation to any of the lyrics from when they start, instead their is just shots of Taio Cruz, women, and motorbikes in a warehouse which have no relation to the main lyrics 'Im gonna light it up, like its dynamite'. In this video we see lots of shots of cars and possibly representing the high life but none of the individual shots relate to a concept or apply to any of the lyrics; instead the interest created in this video comes from lots of very busy shots that feature things that the audience may want to see such as women in little clothing.
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