In the musical style of the hardcore punk genre it is common that the vocalists will scream, shout and chant lyrics among with heavy distortion on guitars using a powerful drum beat with almost certainly a double bass pedal. Breakdowns are another element that make up the parts of a hardcore punk song and act as the 'bridge' of the song but consist of a tempo change, possibly a key change to create a dramatic part in the song where solo's may be present.
In concept of music video the common conventions of this genre of music is primarily on performance much as with other styles of rock/band type music; hover the shots seen in this style tend to be more violent and explicit if imitating an atmosphere of a gig due to the stereotypical 'mosh-pit' style dancing linked to this style. An enthusiastic stage performance may be the main setting of the video but in a music video there can be multiple settings, these are conventionally places such as: Abandoned Buildings, Churches, Woodlands, or possibly underground settings that help to create the atmosphere in relation to the music style.
Conventional Hardcore Punk Music Video: Your Demise - Miles Away
Conventional Hardcore Punk Music Video: While She Sleeps - Our Courage, Our Cancer
The colour of the shots in this video is very saturated and most of the colour has been removed into a kind of sepia effect, this additionally makes the atmosphere a little more dense to suit into the genre.
The cut away clips looking back into the past are to emphasise the deep lyrics and also help separate the performance shots so that the video does not get consistent and boring.
Unconventional Hardcore Punk Music Video: Architects - Black Blood
It is clear to see the contrast between this music video and the other conventional videos I have looked at in the 'hardcore-punk' genre, as the video starts we see that there is no clear footage of band members or shots relating to the lyrics but instead the lyrics are being presented on screen through computer generated image (CGI). This is more common in the pop genre and is very unconventional in a hardcore genre as usually shots of the band performing are used to gain the band interest for future 'gigs' and also for pace of the video to fit along with the music. Instead this uses CGI that manipulates and moves around very quickly along with quick cuts to different scenes which are then overlaid with lyrics.
As the video goes on it becomes more apparent that there is not much relation between the background CGI / shots and seems that the video has been based around disjuncutre, this is unconventional as it does not allow a band to present their image as well and gain themselves an identity through the video. Even though the backgrounds are not necessarily related to the lyrics, they still help create the deep emotional atmosphere and the lyrics on screen help to emphasise them and leave the audience to make their own interpretation of the concepts behind them rather than influencing / narrating them through the video.
It seems a possibility that this music video is very low budget however it is very memorable due to its simplicity and how unique it is compared to other video's in its genre. I still feel like this is a good video however I think that due to its simplicity, viewers would not be as interested in viewing it a second time as their would not be much more to see after watching it again.
Unconventional Hardcore Punk Music Video: Architects - Black Blood
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