Intertextuality

Intertextuality is when media references an older piece of media and has taken inspiration from it or imitated it in some way; sometimes they may mock the original media in a humorous way and is labelled as a parody. This can help gain interest in certain music videos by including elements in a promo that people are already familiar and interested in and using them to attract the audience across into the new media product.

Madonna - Material Girl & Marilyn Monroe - Diamonds Are A Girls Best Friend

The intertextual reference to Monroe taken by Madonna is of the Hollywood archetype of the sexy blonde who uses her looks to get what she wants. Both favour the glamour icon look and wear similar costumes among with featuring the same concepts of seducing and appealing to many males.

Robert Palmer - Addicted To Love & Shania Twain - Man I Feel Like A Woman

The intertextual reference to fashion photography originally portrayed by Robert Palmer, was used by Shania Twain in her video of 'Man I Feel Like A Woman' in 1999. The image of static female band players was used and the colour scheme of black and white on a red and black background makes the two videos have a clear similarities and proves Robert Palmer's video to be the base of inspiration behind Shania Twain's thirteen years later.

Robbie Williams took clear inspiration from the band 'Kiss' in his music video of 'Let Me Entertain You' in the way that he wore similar distinctive make up and wild facial expressions from the image created by the popular rock band. This image is extremely eye catching and memorable which helped rock band Kiss with the promotion of their band and aided them to be very noticeable; the idea of being wild displayed by Kiss may have been used by Robbie in this video in order to prove to the public that he is fun and wild after him leaving popular boy band 'Take That' and almost certainly aided him in getting the public's attention. This helped him in the route to becoming a successful solo artist after leaving the band.

Red Hot Chilli Peppers - Californication & Linkin Park - Breaking The Habit

The influence of video games helped bands appeal to younger audiences with cartoon animation appearances to characters as used by The Red Hot Chilli Peppers and Linkin Park. By using intertextual references, artists can use their music videos to attract their audience and even filter the audience they appeal to by using particular references to other media that already have a specific audience; by doing this the artist adopts the audience of the already popular media product in this clever way.